It's weird saying "Alma Mater" but you know, that why this project was great. I truly wanted to bring some fresh new designs to the ACU campus store. I had spent the last three years of my life on ACU's campus. I knew first hand the demographic that made ACU, well ACU.
There really IS more going on here than just a graphic designer creating designs for a college campus store. Rather, it's an expression of gratitude that I had the opportunity to showcase what ACU has provided me.
First, an invaluable education. I say invaluable because no price can be put on creativity, experience, and professors that truly care about your well-being.
Second, that "exceptional. innovative. real." attitude that may be have a sarcastic spin, but is actually true. ACU is exceptionally innovative and real. You can't walk on ACU's campus and ignore what's there.
And third, because of ACU I am here. Graduated. Educated. And doing things like this, and getting paid in-turn. Olive + Fig & Co was developed out of the dire need for creative services--a need I saw nearly everywhere I went--and was fueled by my course work in ACU's Graphic Arts department.
(THANK YOU Ryan Freerer, Mike Wiggins, Nil, and Lisa Wiggins)
I loved working with Chelle, ACU's Campus Store's head buyer, along with her group of students. We were able to have collaborative meetings to explore ideas of new ACU apparel. Above and beyond athletic gear, we wanted something wearable, fun, and different.
So all you ACUers, go check out the Campus Store to see some of these designs on some new tees!