Website Are Important Because...
They Allow Direct Communication With Your Audience.
The internet has changed the way businesses and consumers interact with each other, how information is obtained, and has vastly expanded the reach of business.
More than 2.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months.
A website represents who you are as a business. And a well designed website, will enhance your credibility with your audience. It grants users an all access pass to your site. A website communicates who you are, what you do, and what you can offer them. There are no business hours, and they can come an go as they please 24/7. Without a website, you don't have any channel of communication with any audience and are sacrificing possible business.
websites attract new customers.
A beautifully designed website, with smart navigation and easy usability is attractive to new customers. Internet users have the ability to search and gather information they may not otherwise found if your website didn't exist.
they have the ability to touch all corners of the world.
The internet grants users the powerful ability to reach any point in the world. Your site can be viewed by someone who lives on the other side of your continent. For or online sales, this vastly expands your scope of buyers.
it's a fairly inexpensive advertising tool.
Compared to other advertising tools, a website can be fairly inexpensive. The initial cost of a website is well worth the investment as you are gaining an ongoing business tool. After your site is designed and built, websites are rather low-maintenence. Any business should update their site at least 6 months if not every 2 months. For Ecommerce sites, updates are required daily or as new products are coming into inventory.
they allow you to know your customers better.
Real-time metrics are the quickest way to gain information about your customers. These metrics will tell you where you customers are coming from, how long they stay, and what they are looking at on your site. Most hosting services include metrics, but Google Analytics can be installed on any site to give you the information that will prove the worth of your site.
Design will set you apart.
How well your site is designed is going to set your business apart from all the other websites and businesses in your industry. The design, the navigation, and the ability to find information quickly and easily is what changes prospective customers into buyers and loyal customers. As designers and developers, we use scientific studies and statistics to better understand how people use the internet, why they buy the things they do, and how they chose where to give their business.
So when taking the next step to get your business online, or updating the outdated web presence your business currently has, keep these things in mind. A website is very important, but a well designed and developed site that emphasizes the right things will prove its worth of your investment.
Where you spend you money matters, so make it count. Isn't that what you want for your customers too?